Detective work might not be an exact science, and it isn't always easy. This e-book walks through the steps any good detective would take to find out how to get the most out of a web optimization and testing framework, including:

  • - Understanding the five phases of a productive analytics framework
  • - Exploring common pitfalls marketers need to avoid
  • - Evaluating communication strategies for sharing results

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TAKE THE MYSTERY OUT OF EFFECTIVE WEBSITE OPTIMIZATION